Course Provider
What will you learn in Digital Marketing Foundation course?
Digital Marketing Foundation Course is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding, and HR. With the knowledge of Digital Marketing, you can Expand Your Business, Start an e-Commerce Store, Be a Freelancing Giant, Set up a Website for Regular Passive Income, or you can UpSkill your Profile and grow in your career.
In this course, you will find seven chapters where you will learn about
- IT Marketing
- Search Engine Optimization (SEO)
- Email Marketing
- Social Media Marketing
- Content Marketing
- Search Engine Marketing (SEM)
- Mobile Marketing
Tools Introduced During the Course
- Facebook Ads Manager
- Google Analytics
Digital Marketing Foundation
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Skill Type
Emerging Tech -
Domain
Web, Mobile Development & Marketing -
Course Category
Foundation course -
Certificate Earned Joint Co-Branded Participation Certificate -
Nasscom assessment Available -
Course Covered under GoI Incentive
Yes -
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Course Price
INR 5,000+ 18% GST -
Course Duration
38 Hours
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Why you should take Digital Marketing Foundation course?
Learning Outcome:
- Traditional Marketing & IT Marketing differences
- Organic Search Versus Paid Advertising
- On-page & Off-page optimization
- E-mail marketing and its applications
- Popular Social Media platforms
- Content for different social media platforms
- Search Engine Campaigns
- Basics of shopping campaigns
- Mobile marketing campaigns
Who should take Digital Marketing Foundation course?
- Marketing Professionals who wish to upskill themselves for career growth.
- Professionals in other job roles wanting to explore career options as a digital marketer.
- Business Owners & Entrepreneurs wanting to promote their business online.
- Students & Freshers planning to start their career.
- Professionals who are curious about knowing the reason behind digital marketing demand.
Curriculum
Digital Marketing Foundation Course is a mandatory skill for a large number of professional roles in the industry today in departments such as Marketing, Public Relations, Branding, and HR. With the knowledge of Digital Marketing, you can Expand Your Business, Start an e-Commerce Store, Be a Freelancing Giant, Set up a Website for Regular Passive Income, or you can UpSkill your Profile and grow in your career.
In this course, you will find seven chapters where you will learn about IT Marketing, Search Engine Optimization (SEO), Email Marketing, Social Media Marketing, Content Marketing, Search Engine Marketing (SEM), and Mobile Marketing:
- The landscape of Digital Marketing
- Digital Marketing for various Businesses (B2B, B2C)
- A study of the various definitions of Marketing
- Brand Positioning
- User Journey
- Answers to most commonly asked questions on Digital Marketing
- Consumer trends on the internet
Tools you will learn in Digital Marketing Foundation course
- Digital Marketing
- Online Marketing
- Internet Marketing
- e-Marketing