Impact of Augmented and Virtual Reality in Retail & E-Commerce
The advent of Augmented Reality (AR) and Virtual Reality (VR) has brought about a paradigm shift in the retail and e-commerce industry. These technologies are not only accelerating the development of immersive shopping experiences but are also preparing to manage tomorrow’s data-reliant retail and e-commerce platforms. For those interested in diving deeper into these technologies, augmented reality courses are highly recommended.
The Role of AR and VR in Retail & E-Commerce
AR and VR play a crucial role in enriching the relationships between consumers and brands. By analyzing large volumes of transactional and behavioral data, AR and VR techniques can detect deviations from normal patterns, highlight suspicious activities, and pinpoint potential instances of fraud. This proactive approach enables organizations to swiftly respond to and mitigate fraudulent behavior, safeguarding their assets and maintaining the integrity of their operations. To understand these applications better, consider enrolling in AR VR courses.
Real-World Applications
AR and VR are being utilized in various ways in the realm of retail and e-commerce technology. For instance, they support distributed simulation tests for new algorithm deployment, offline deep learning model training, and High-Definition (HD) map generation. These applications require infrastructural support, such as distributed computing and storage. For practical learning and application, AR learning resources are invaluable.
Demand for AR and VR Professionals
The demand for AR and VR professionals is growing exponentially. According to the India Brand Equity Foundation, India’s augmented reality and virtual reality sector is set to exhibit a CAGR of 14.63% by 2027, with a 1400% upsurge in demand for AR/VR engineers. This showcases a high requirement for skilled individuals in the domain of extended reality. The AR & VR market in India is projected to reach a revenue of ₹US$789.0m in 2024.
FutureSkills Prime: Bridging the Gap
FutureSkills Prime is playing a significant role in bridging this gap by providing AR and VR certification courses. The platform offers a range of courses, including the Certificate in Augmented Reality and Virtual Reality, and Certificate Course in AR VR Game development using Unity. These courses are designed to equip learners with the skills highly sought after by employers.
Conclusion
As the digital landscape continues to evolve, the importance of AR and VR in retail and e-commerce cannot be overstated. These technologies not only help in detecting and preventing fraud but also play a crucial role in maintaining the integrity of organizations. With the growing demand for professionals skilled in these technologies, platforms like FutureSkills Prime are playing a pivotal role in equipping individuals with the necessary skills and knowledge through augmented and virtual reality courses and other relevant certifications.
References:
- https://www.globallogic.com/insights/white-papers/impact-of-augmented-and-virtual-reality-on-retail-and-ecommerce-industry/
- https://www.shopify.com/retail/how-retailers-are-using-ar-technology-to-build-buzz-and-brand-awareness
- https://blog.hubspot.com/marketing/augmented-reality-retail
- https://www.telegraphindia.com/edugraph/career/unlocking-new-opportunities-the-growing-demand-for-extended-reality-xr-skills/cid/1980647
- https://www.statista.com/outlook/amo/ar-vr/india